Coming soon · New line for curls

MELOVEby LÍA · Jomari Goyso

Love your curls, love yourself.

A line created especially for curly/afro hair: made to hydrate, define, care for and celebrate every curl.

Arriving October 2026
MELOVE: Curl Hydration Shampoo, Curls Defining Cream Leave In and Curl Therapy Mask

I am beyond excited to finally show you something I have been working on for years. 🤎

MELOVE — Love your curls, love yourself.

A line created especially for curly/afro hair, made to hydrate, define, care for and celebrate every curl, with formulas and ingredients chosen specifically for its needs.

For Rosalía

But MELOVE was also born from something very personal: my grandmother Rosalía. A woman with afro hair who always loved her curls and wore them with pride. In a way, this line is also a tribute to her, to my roots, and to every woman who learned to love her hair exactly as it is.

Because it is not about changing your curls. It is about loving them, caring for them, and letting them be.

MELOVE. Because every curl matters.

Coming soon… 🤎
The line

Three steps. Every curl.

No sulfates, parabens or silicones. In the shop very soon.

Coming soonMELOVE Curl Hydration Shampoo
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Step 01 · Cleanse

Curl Hydration Shampoo

250 ml / 8.5 fl. oz.
  • Gentle cleansing and deep hydration
  • No sulfates, parabens or silicones
  • Strengthens the curl and protects the scalp
  • Controls frizz
Coming soonMELOVE Curl Therapy Mask
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Step 02 · Treat

Curl Therapy Mask

400 ml / 13.5 fl. oz.
  • Nourishes, repairs and defines
  • Softens and adds shine
  • Leave-in or deep treatment, for all curl types
Weekly use
Coming soonMELOVE Curls Defining Cream Leave In
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Step 03 · Define

Curls Defining Cream Leave In

250 ml / 8.5 fl. oz.
  • Defines your curls, hydrates and strengthens with chia seed
  • More defined curls, with control
  • Long-lasting hydration, reduces frizz
  • Adds shine and softness
Daily use
MELOVE kit: the complete ritual
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Kits & Sets

The complete MELOVE ritual

Shampoo, mask and leave-in together — the three-step ritual in one kit. MELOVE kits and sets arrive with the launch.

Coming soon
The ritual

Cleanse, treat, define.

01

Cleanse

Gentle cleansing and deep hydration, sulfate-free: the curl gets ready without drying out.

Curl Hydration Shampoo
02

Treat

Nourishes, repairs and defines. As a leave-in or as a deep treatment, once a week.

Curl Therapy Mask
03

Define

Defined curls with control, long-lasting hydration and less frizz. Every day.

Curls Defining Cream Leave In
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